Karl T. Ulrich is CIBC Endowed Professor at the Wharton School of the University of Pennsylvania, where he teaches innovation, entrepreneurship, and design. His books include Product Design and Development, Innovation Tournaments, The Innovation Tournament Handbook, and Winning in China. At Wharton, he has won the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award. In addition to his scholarly work, Professor Ulrich is a prolific innovator and entrepreneur, holding 24 patents. He earned bachelor’s, master’s, and doctoral degrees in mechanical engineering from MIT.
@ktulrich
ulrich@wharton.upenn.edu
562 JMHH | 3730 Walnut Street | Philadelphia, PA 19104 US
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Customer Persona and the Job to be Done (Diamond 1)
I enjoy cooking. I’m not one for recipes, and I especially like making savory stews and soups from seasonal vegetables, and with interesting spices, especially cumin. I usually make a big pot and after enjoying a nice dinner, I’ll stow away a few leftovers in serving-size containers in my freezer. Few moments give me greater…
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Drawing for Product Design
I made three relatively short videos to teach my undergraduate students at Penn to draw. There are many types of drawing; the focus of these videos is quick visualization tools for communicating the form of physical objects. Video 1 – Basics </iframe> Video 2 – three simple types of drawings /iframe> Video 3 – two-point…
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How to Name your Product or Company
Innovators, marketers, entrepreneurs, and managers will face the vexing problem of creating a name for something they have created dozens of times in their lives. Here is a guide to efficiently creating a great name. If you prefer to learn via video, here is my Wharton Online tutorial in video format. Full Dot-Com Availability I’m going…
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Olipop (beverage) – David Lester Interview
Olipop is a healthy prebiotic soft drink in traditional flavors like root beer. (Originally aired September 12, 2022.)
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Shef (food) – Joey Grassia Interview
Joey Grassia tells the story of food prep and delivery service Shef, allowing individual chefs, mostly working from home, to create exciting food. (First aired September 12, 2022.)
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Mercury (banking app) – Interview with Imad Akhund
Interview with Imad Akhund, CEO, Mercury. Includes interesting discussion on Thiel’s 10x rule.
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Whoop (health and fitness) – Will Ahmed Interview
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Magic Spoon (packaged food) – Gabi Lewis Interview
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Orbillion (Alternative Protein) – Patricia Bubner Interview
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Hydrow (fitness) – Bruce Smith Interview
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Better Chew (Alternative Protein) – GW Chew Interview
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Goodr (sunglasses) – Stephen Lease Interview
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Coravin (Consumer Hardware) – Greg Lambrecht Interview
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Alpha Assets and the Five Flywheels
Karl T. Ulrich | Original Version June 15, 2018 | This Version November 1, 2022 This is a concise note describing the alpha asset framework, and intended for students and busy professionals. It may be reproduced and used for non-commercial purposes with citation. I am writing a book Alpha Assets: Building and Sustaining Competitive Advantage,…
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Wealthfront (Fintech) – Andy Rachleff Interview