Karl Ulrich Wharton

Most of these articles and associated citation data are available via my Google Scholar profile.

For those new to academic publishing, please note that most of these articles were written for the research community. If you are a practitioner, you might find my books more useful. Still, I’ve denoted with * the articles that practitioners have found most useful.

If you’re just curious about what business school professors in the area of innovation and product development study, here’s a good gateway paper. It answers the question of how many new product ideas are out there for a given new product category. BTW, the answer is 2,115 🙂

Opportunity Spaces in Innovation (w/ L. Kornish)Download

*Empirical Evidence for the Role of the Domain Name Itself in Website Performance \| PDF via SSRN \| w/ K. Girotra
The Impact of Visibility in Innovation Tournaments: Evidence from Field Experiments \| PDF via SSRN \| w/ J. Wooten
Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments \| PDF via SSRN \| w/ J. Wooten
The Environmental Paradox of Bicycling \| PDF via SSRN
Practical Methods for Assessing the Quality of Selection Processes \| PDF via SSRN \| w/L. Kornish
*Will Video Kill the Classroom Star? \| Mack Center for Technological Innovation \| 2014 \| w/ C. Terwiesch
*The Importance of the Raw Idea in Innovation: Testing the Sow’s Ear Hypothesis \| J. Marketing Research \| 2014 \| w/ L. Kornish
Design is Everything? \| Journal of Product Innovation Management* \| 2011 \|
Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas \| Management Science* \| 2011 \| w/ L. Kornish
Idea Generation and the Quality of the Best Idea \| Management Science* \| 2010 \| w/ K. Girotra & C. Terwiesch
Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry \| Management Science \| 2007 \| w/ K. Girotra and C. Terwiesch
User Design of Customized Products \| Marketing Science* \| 2007 \| w/ T. Randall and C. Terwiesch
Beyond Make-Buy: Internalization and Integration of Design and Production \| Production and Operations Management \| 2005 \| w/ D. Ellison
Estimating the Technology Frontier for Personal Electric Vehicles \| Transportation Research C \| 2005 \|
Principles for User Design of Customized Products \| California Management Review* \| 2005 \| w/ T. Randall and C. Terwiesch
Managing Variety for Assembled Products: Modeling Component … Sharing \| Mfg and Service Ops Mgt \| 2003 \| w/ K. Ramdas and M. Fisher
Product Variety, Supply Chain Structure, & Firm Performance: Analysis of the U.S. Bicycle Industry \| Management Science \| 2001 \| w/ T. Randall
Product Development Decisions: A Review of the Literature \| Management Science \| 2001 \| w/ V. Krishnan
Holistic Customer Requirements and the Design-Select Decision \| Management Science \| 1999 \| w/ D. Ellison
Managing Product Variety: A Study of the Bicycle Industry \| Kluwer \| 1998 \| w/T. Randall, M. Fisher, D. Reibstein
Component Sharing in the Management of Product Variety \| Management Science \| 1999 \| w/ K. Ramdas and M. Fisher
Brand Equity and Vertical Product Line Extent \| Marketing Science* \| 1998 \| w/T. Randall and D. Reibstein
Planning Product Platforms \| Sloan Management Review* \| 1998 \| w/ D. Robertson
Assessing the Importance of Design through Product Archaeology \| Management Science \| 1998 \| w/ S. Pearson
A Designers Spreadsheet \| ASME J. of Mechanical Design \| 1997 \| w/ R. Ramaswamy
The Role of Product Architecture in the Manufacturing Firm \| Research Policy \| 1995 \|
Augmenting the House of Quality with Engineering Models \| Res. in Engineering Design \| 1993 \| w/ R. Ramaswamy
Including the Value of Time in Design-For-Manufacturing … \| Management Science \| 1993 \| w/ S. Pearson, D. Sartorius, and M. Jakiela
Solving Parametric Design Problems Requiring Config. Choices \| ASME J. of Mech. Design \| 1993 \| w/ R. Ramaswamy, N. Kishi, M. Tomikashi
CAD and Cognitive Complexity: Beyond the Drafting Board Metaphor \| Manufacturing Review \| 1991 \| w/ D. Robertson and M. Filerman
Function Sharing in Mechanical Design \| Design Studies \| 1990 \| w/ W. Seering
Synthesis of Schematic Descriptions in Mechanical Design \| Res. in Engineering Design \| 1989 \| w/ W. Seering

*Empirical Evidence for the Role of the Domain Name Itself in Website Performance \| PDF via SSRN \| w/ K. Girotra
The Impact of Visibility in Innovation Tournaments: Evidence from Field Experiments \| PDF via SSRN \| w/ J. Wooten
Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments \| PDF via SSRN \| w/ J. Wooten
The Environmental Paradox of Bicycling \| PDF via SSRN
Practical Methods for Assessing the Quality of Selection Processes \| PDF via SSRN \| w/L. Kornish
*Will Video Kill the Classroom Star? \| Mack Center for Technological Innovation \| 2014 \| w/ C. Terwiesch
*The Importance of the Raw Idea in Innovation: Testing the Sow’s Ear Hypothesis \| J. Marketing Research \| 2014 \| w/ L. Kornish
Design is Everything? \| Journal of Product Innovation Management* \| 2011 \|
Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas \| Management Science* \| 2011 \| w/ L. Kornish
Idea Generation and the Quality of the Best Idea \| Management Science* \| 2010 \| w/ K. Girotra & C. Terwiesch
Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry \| Management Science \| 2007 \| w/ K. Girotra and C. Terwiesch
User Design of Customized Products \| Marketing Science* \| 2007 \| w/ T. Randall and C. Terwiesch
Beyond Make-Buy: Internalization and Integration of Design and Production \| Production and Operations Management \| 2005 \| w/ D. Ellison
Estimating the Technology Frontier for Personal Electric Vehicles \| Transportation Research C \| 2005 \|
Principles for User Design of Customized Products \| California Management Review* \| 2005 \| w/ T. Randall and C. Terwiesch
Managing Variety for Assembled Products: Modeling Component … Sharing \| Mfg and Service Ops Mgt \| 2003 \| w/ K. Ramdas and M. Fisher
Product Variety, Supply Chain Structure, & Firm Performance: Analysis of the U.S. Bicycle Industry \| Management Science \| 2001 \| w/ T. Randall
Product Development Decisions: A Review of the Literature \| Management Science \| 2001 \| w/ V. Krishnan
Holistic Customer Requirements and the Design-Select Decision \| Management Science \| 1999 \| w/ D. Ellison
Managing Product Variety: A Study of the Bicycle Industry \| Kluwer \| 1998 \| w/T. Randall, M. Fisher, D. Reibstein
Component Sharing in the Management of Product Variety \| Management Science \| 1999 \| w/ K. Ramdas and M. Fisher
Brand Equity and Vertical Product Line Extent \| Marketing Science* \| 1998 \| w/T. Randall and D. Reibstein
Planning Product Platforms \| Sloan Management Review* \| 1998 \| w/ D. Robertson
Assessing the Importance of Design through Product Archaeology \| Management Science \| 1998 \| w/ S. Pearson
A Designers Spreadsheet \| ASME J. of Mechanical Design \| 1997 \| w/ R. Ramaswamy
The Role of Product Architecture in the Manufacturing Firm \| Research Policy \| 1995 \|
Augmenting the House of Quality with Engineering Models \| Res. in Engineering Design \| 1993 \| w/ R. Ramaswamy
Including the Value of Time in Design-For-Manufacturing … \| Management Science \| 1993 \| w/ S. Pearson, D. Sartorius, and M. Jakiela
Solving Parametric Design Problems Requiring Config. Choices \| ASME J. of Mech. Design \| 1993 \| w/ R. Ramaswamy, N. Kishi, M. Tomikashi
CAD and Cognitive Complexity: Beyond the Drafting Board Metaphor \| Manufacturing Review \| 1991 \| w/ D. Robertson and M. Filerman
Function Sharing in Mechanical Design \| Design Studies \| 1990 \| w/ W. Seering
Synthesis of Schematic Descriptions in Mechanical Design \| Res. in Engineering Design \| 1989 \| w/ W. Seering

Karl T. Ulrich

CIBC Endowed Professor – The Wharton School. I teach, research, and practice innovation, entrepreneurship, and design.

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