Blog – tutorials, notes, videos, and commentary. [migration of content in progress]

For my personal blog, mostly DIY, construction, and food, go to Baubilt.com.

  • Finding Content on This Site

    Most content here is a WordPress “post.” The exceptions are books and published articles, which are listed on dedicated pages you access directly via the main navigation menu. You can probably find the content you are looking for by searching using keywords. I’ve tagged most posts so that the search should work pretty well.

  • Understanding Customer Needs (Diamond 2)

    Understanding Customer Needs (Diamond 2)

    Let’s say I want to create a better eat-at-home meal solution for work-from-home professionals. That’s not really a strikingly novel problem. Indeed, food and beverage services are some of the oldest businesses in existence. I will face fierce competition to do the job. Why will customers choose my solution and not those of my competitors? …

  • Concept Development (Diamond 3)

    Concept Development (Diamond 3)

    The triple diamond model is a user-centered approach to design and concept development. The first two diamonds really focus on better defining the “what” – who is our customer, what is the job to be done, and what needs are potentially most relevant to them. In this chapter, we turn to the “how”? Given an…

  • Assignment – Entrepreneurship Journal and Self Assessment

    You will keep a journal for the duration of this course. You will make entries in the week following each of the weekends in which we meet. The journal is for you. However, to maximize the learning across students in the course, you will post one reflection from your journal in the weekly discussion forum…