For my personal blog, mostly DIY, construction, and food, go to Baubilt.com.
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Drawing for Product Design
I made three relatively short videos to teach my undergraduate students at Penn to draw. There are many types of drawing; the focus of these videos is quick visualization tools for communicating the form of physical objects. Video 1 – Basics </iframe> Video 2 – three simple types of drawings /iframe> Video 3 – two-point […]
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How to name your product or company
Innovators, marketers, entrepreneurs, and managers will face the vexing problem of creating a name for something they have created dozens of times in their lives. Here is a guide to efficiently creating a great name. If you prefer to learn via video, here is my Wharton Online tutorial in video format. Full Dot-Com Availability I’m going […]
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Olipop (beverage) – David Lester Interview
Olipop is a healthy prebiotic soft drink in traditional flavors like root beer. (Originally aired September 12, 2022.)