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Karl T. Ulrich is CIBC Endowed Professor at the Wharton School of the University of Pennsylvania, where he teaches innovation, entrepreneurship, and design. His books include Product Design and Development, Innovation Tournaments, The Innovation Tournament Handbook, and Winning in China. At Wharton, he has won the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award. In addition to his scholarly work, Professor Ulrich is a prolific innovator and entrepreneur, holding 24 patents. He earned bachelor’s, master’s, and doctoral degrees in mechanical engineering from MIT.

@ktulrich
ulrich@wharton.upenn.edu
562 JMHH | 3730 Walnut Street | Philadelphia, PA 19104 US

  • Finding Content on This Site

    Most content here is a WordPress “post.” The exceptions are books and published articles, which are listed on dedicated pages you access directly via the main navigation menu. You can probably find the content you are looking for by searching using keywords. I’ve tagged most posts so that the search should work pretty well.

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    Karl T. Ulrich | Original Version June 15, 2018 | This Version February 26, 2024 This is a concise note describing the alpha asset framework, and intended for students and busy professionals. It may be reproduced and used for non-commercial purposes with citation. I am writing a book Alpha Assets: Building and Sustaining Competitive Advantage,…

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